Branding & Interior Design
Branding & Interior Design
The Project
Tea Connection is a restaurant group with locations across Argentina, Chile, and Brasil. The brief was to redefine and consolidate a coherent brand image across all venues, creating a visual and spatial language that would feel consistent and intentional wherever you encountered it.
The work spanned the full breadth of the physical experience: floor plans and furniture specifications for each space module, a warm materials palette of petiribí wood, black iron, and marble, custom lighting, branded packaging, and merchandise display systems.
The result is a brand that feels grounded and considered, industrial warmth, natural materials, and a language that scales across very different physical spaces without losing its character.
Spatial Design
Each space was broken into meeting modules, from the cafetín bar stools at the counter, to the living-room-style lounge, exterior terrace, and pharmacy display. Materials and furniture were specified per module with custom combinations of petiribí wood, black iron, and marble.
Materials Palette